What is an OTA? An online travel agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars, tours, cruises, activities, and more, directly with travel suppliers.
![booking vs mp 1 online travel agency](https://revgrow360.com/wp-content/uploads/2022/12/booking_vs_mp-1.png)
Online Travel Agency in the hotel business
- OTA stands for Online Travel Agency.
- They are online companies that act as third-party agents to resell hotels, cars, flights, etc. provided by others. Thus, consumers can book various travel-related services from those companies’ websites.
- The OTA must send out the APIs to channel managers so you can synchronize the inventory and rates on different platforms.
- OTA also charges a commission. You should properly analyze the expenses with return on investment and choose your OTA accordingly.
- You will certainly drive high traffic to your hotel website via OTA listing. This, in turn, will boost the SEO and also raise website rankings.
- With more OTA connections, you can increase the chances of a large number of travelers knowing your hotel.
- When the hotel gets more exposure, the number of bookings rises as well. Your hotel’s rank on OTA is also a significant factor, as the higher a hotel’s rank is the easier it is for the visitor to locate the room.
If you are looking to expand your online hotel business, then I would like to suggest Revgrow360.
It’s The best Revenue and Ota Management Company In India for Hotels, Resorts, Homestays, Hostel, and B&B.
It not only helps to manage on-desk and online booking but also launches a hotel booking website along with the Resavenue Booking engine.