Google Hotel Ads ROI Calculator
See what a direct booking through Google Hotel Ads really costs on the commission or CPC model, and how much you save against OTA commission.
How to use the free Google Hotel Ads ROI Calculator
- Enter your figures in the fields above – use real numbers from your PMS, channel manager or accounts.
- Tap the button to see the result instantly. Change any value to compare scenarios.
- Copy, print or save the result and use it in your daily or monthly review.
This Google Hotel Ads ROI Calculator runs fully in your browser on mobile or desktop – no sign-up and nothing is uploaded. Free Google Hotel Ads ROI calculator. Compare commission or CPC metasearch cost per booking with OTA commission and see your saving per month.
What Google Hotel Ads is
When a traveller searches for your hotel or a city on Google, the hotel panel and Google Maps show prices from your own website and from OTAs side by side. Google Hotel Ads (metasearch) is how your direct rate appears in that list. A guest who clicks your link books on your own booking engine, so the booking is direct and you pay the ad cost instead of OTA commission.
Your booking engine or channel manager usually acts as the connectivity partner that sends rates and availability to Google. Ask which bidding models they support and whether they charge a separate fee.
Two common bidding models
- Commission per stay: you pay a percentage of the booking value, usually only for completed stays. Cost per booking is simply booking value × commission %.
- Cost per click (CPC): you pay for each click whether or not the guest books. Cost per booking depends on how well your booking page converts.
Example
ADR is ₹5,000 and guests stay 2 nights, so each booking is worth ₹10,000. On a 12% commission model, a booking costs ₹1,200. On a CPC model at ₹20 a click with 1,000 clicks and 1.5% conversion, you get 15 bookings for ₹20,000, about ₹1,333 each. An 18% OTA commission on the same booking is ₹1,800, so either model saves money per booking in this case.
Making metasearch pay
- Keep your direct rate equal to or lower than the OTA rate; check with the rate parity checker.
- Make sure the booking engine loads fast on mobile and shows the total with taxes clearly.
- Start with a small budget and compare cost per booking with OTA commission each month.
Compare overall channel costs with the OTA commission calculator. Results are estimates; actual click prices and conversion depend on your market.
Frequently asked questions
Is Google Hotel Ads free?
Google also offers free booking links that can show your direct rate at no click cost. Paid Google Hotel Ads place your rate more prominently and charge by commission or per click, depending on what your connectivity partner supports.
Which is better: commission or CPC model?
Commission is lower risk because you pay only on bookings. CPC can be cheaper per booking if your website converts well, but you pay for every click.
Do I need a booking engine for Google Hotel Ads?
Yes. You need a booking engine or channel manager that is an approved Google connectivity partner, because Google needs live rates and a page where the guest can book.
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