Hotel OTA & Marketing Tools

Most Indian hotels get a large share of bookings from OTAs such as Booking.com, Agoda, MakeMyTrip and Goibibo, plus Google. These free tools help you understand the real cost of each channel, improve your listings and create marketing content faster.

19 free tools in this category. New tools are added regularly.

OTA Commission CalculatorNet payout and rate to list on OTAsDirect vs OTA Savings CalculatorWhat more direct bookings are worthOTA Listing Score CheckerScore your Booking.com / MakeMyTrip listingHotel Description GeneratorOTA-ready property descriptionsReview Reply GeneratorProfessional replies to guest reviewsGoogle Review QR Code GeneratorQR card that collects more reviewsHotel Offer & Package GeneratorFestival, honeymoon and weekend offersHotel Instagram Caption GeneratorCaptions and hashtags for hotel postsHotel Tagline GeneratorSlogans and taglines for your propertyHotel Name GeneratorName ideas for hotels, resorts and homestaysHotel SEO Meta Tag GeneratorTitles and descriptions for hotel pagesHotel Hashtag GeneratorHashtags for hotels and destinationsHotel Email Campaign GeneratorOffer and newsletter emailsGoogle Business Post GeneratorPosts for your Google profileHotel FAQ GeneratorFAQs for your website and OTAsHotel Blog Ideas GeneratorContent ideas for your destinationHotel Ad Copy GeneratorGoogle and Meta ad textUTM Link Builder for HotelsTrack every campaign linkTravel Agent Email GeneratorB2B rate and partnership emails

What you can do here

  • Work out the net amount you receive after OTA commission, payment charges and GST.
  • Compare OTA bookings with direct bookings to see what each channel really earns.
  • Generate review replies, social media captions, offers and promotional text.
  • Check your listing and website against practical checklists.

A simple channel strategy

OTAs bring visibility, especially for new or smaller properties. Direct bookings usually earn more per room because there is no commission. A healthy plan uses OTAs to fill the gaps and slowly grows direct bookings through Google, your website, WhatsApp and repeat guests.

Keep rates consistent across channels unless your agreements allow otherwise. Rate disparity can hurt your ranking and guest trust. Commission rates differ by OTA, city and contract, so always use the figure in your own extranet agreement in these calculators.

Reviews and ranking

OTA ranking generally depends on conversion, review score, content quality, price competitiveness and availability. Reply to every review politely and quickly, keep photos and amenities up to date, and keep inventory open on busy dates.

Frequently asked questions

How much commission do OTAs charge hotels?

It depends on the OTA, your city and your contract. Use the exact percentage from your own agreement in the calculators.

Do direct bookings earn more than OTA bookings?

Usually yes, because there is no OTA commission. You still have costs such as payment gateway fees and marketing, which the calculators let you include.

Are these marketing generators free?

Yes. All tools are free and run in your browser without sign-up.

Explore other free tool categories

Hotel Revenue Management ToolsHotel Guest Document TemplatesHotel Operations ToolsHotel Finance & Investment CalculatorsTravel Planning ToolsAll free hotel tools

Need expert help with your hotel’s revenue and OTA performance? Book a free hotel audit with the Revgrow360 team.