Google Ads Budget Calculator for Hotels
Find the daily and monthly Google Ads budget needed to reach your direct booking target, and compare the cost per booking with OTA commission.
How to use the free Google Ads Budget Calculator for Hotels
- Enter your figures in the fields above – use real numbers from your PMS, channel manager or accounts.
- Tap the button to see the result instantly. Change any value to compare scenarios.
- Copy, print or save the result and use it in your daily or monthly review.
This Google Ads Budget Calculator for Hotels runs fully in your browser on mobile or desktop – no sign-up and nothing is uploaded. Free Google Ads budget calculator for hotels. Enter target bookings, CPC and conversion rate to get daily budget, cost per booking and OTA comparison.
Work backwards from bookings, not from a random budget
Many hotel owners start Google Ads with a round number such as ₹500 a day and hope for the best. A better way is to start with the number of direct bookings you want and work backwards. Four inputs decide the budget:
- Target bookings: realistic direct bookings you want from search ads each month.
- Website conversion rate: the share of ad clicks that complete a booking. Check your booking engine or Google Analytics for your own figure.
- Average cost per click: what Google charges for each click on your keywords. Brand searches are usually cheap; generic searches such as "hotels in Goa" cost far more.
- Average booking value: ADR multiplied by average nights, so you can compare cost with revenue.
Example
A 30-room hotel wants 30 direct bookings a month. Its website converts 2% of ad clicks and the average CPC is ₹25. It needs 1,500 clicks, so the monthly budget is ₹37,500, about ₹1,250 a day. Each booking costs ₹1,250. With an average booking value of ₹9,000, that is 13.9% of revenue, compared with ₹1,620 at an 18% OTA commission.
Making the budget work harder
- Run a brand campaign first so guests searching your hotel name land on your website, not an OTA ad.
- Use location and landmark keywords instead of very broad city terms.
- Send clicks to a fast mobile page with the booking engine and a WhatsApp button.
- Tag every link so you can see which campaign produced bookings, for example with the UTM link builder.
- Review search terms weekly and add negative keywords.
To compare acquisition costs across channels, try the cost per acquisition calculator, and see how much a shift from OTA to direct can save with the direct booking savings calculator. Treat the result as a starting estimate; actual CPCs and conversion rates change with season and competition, so adjust after the first two to four weeks of real data.
Frequently asked questions
How much should a small hotel spend on Google Ads per day?
It depends on how many bookings you want, your cost per click and your website conversion rate. Work out clicks needed from your booking target and multiply by CPC instead of picking a round number.
What is a good conversion rate for hotel Google Ads?
It varies widely by brand strength, price and website speed. Use your own booking engine data where possible and start with a conservative figure if you have no history.
Is Google Ads cheaper than paying OTA commission?
It can be when cost per booking is below the commission you pay. This calculator compares both per booking, but OTAs also bring reach, so most hotels use both.
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