Hotel Ad Copy Generator

Fifteen Google headlines, four descriptions and Meta ad text for your hotel, with live character counts and over-limit warnings.

Google + MetaLive character countOver-limit flags

Platform

Hotel name

City / area

Main USP

Offer (optional)

Starting price ₹ (optional)

Key features (comma separated)

Writing hotel ads that fit the limits

Google and Meta ads are one of the fastest ways for a hotel to win direct bookings, but both platforms have strict character limits. A Google responsive search ad takes up to 15 headlines of 30 characters and 4 descriptions of 90 characters, and Google mixes them to find the best combinations. On Facebook and Instagram, only about the first 125 characters of the primary text show before "See more", and the headline should stay around 40 characters. This free hotel ad copy generator writes all of these from your hotel name, city, USP, offer and features, counts every character and flags anything over the limit in red.

Google Search responsive ads

Variety matters. Mix brand headlines (your hotel name), location headlines (hotel in your city), benefit headlines (pool, breakfast, beach distance) and action headlines (book direct, check availability).
Use real numbers. A true starting price or offer usually gets more clicks than vague claims.
Avoid repeating the same phrase in several headlines; Google needs different options to test.
Match the landing page. The price and offer in the ad must appear on the page the ad opens.

Meta (Facebook and Instagram) ads

Open the primary text with the benefit or offer; the photo or reel does most of the work.
Keep the headline short and specific — the destination and the reason to book.
Use a booking or WhatsApp button and track the link with UTM tags.

Before you publish

Edit every line so it is accurate for your property. Do not advertise a feature you do not have.
Check prices: say whether GST is extra, and keep your OTA rates in parity.
Do not use another hotel's brand name in your ads.
Start with a small daily budget, watch cost per booking for two weeks, then scale what works.

Work out what a direct booking is really worth compared with an OTA booking using the direct vs OTA savings calculator and the OTA commission calculator — that tells you how much you can afford to pay per booking. Platform limits can change; check the current rules in Google Ads and Meta Ads Manager.

Frequently asked questions

How many headlines does a Google responsive search ad need?

You can add up to 15 headlines of 30 characters and 4 descriptions of 90 characters. Google recommends using as many unique headlines as you can so it can test combinations.

What is the character limit for Facebook ad text?

There is no strict limit on primary text, but only about the first 125 characters show before See more. Keep the headline to around 40 characters so it is not cut off.

Can a small hotel run Google Ads profitably?

Yes, if you target the right searches, send clicks to a fast booking page and track bookings. Compare your cost per booking with the OTA commission you save to judge results.