Competitor Rate Comparison Tool
Enter your rate and up to five competitor rates for seven dates. See your rank, gap to the market median and what to do on each date.
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How to use the free Competitor Rate Comparison Tool
- Enter your figures in the fields above – use real numbers from your PMS, channel manager or accounts.
- Tap the button to see the result instantly. Change any value to compare scenarios.
- Copy, print or save the result and use it in your daily or monthly review.
This Competitor Rate Comparison Tool runs fully in your browser on mobile or desktop – no sign-up and nothing is uploaded. Free hotel competitor rate comparison tool. Enter your rate and up to 5 competitors for 7 dates to see rank, gap vs median and a suggested action.
Why compare rates date by date
Your competitive set (compset) is the 4–6 hotels a guest realistically compares you with on an OTA: similar location, star level, room size and review score. An average weekly rate hides the real story. You may be cheaper than everyone on a Saturday when the city is full, and the most expensive on a quiet Tuesday. This tool puts your rate and up to five competitor rates side by side for seven dates, ranks you, and suggests an action for each date.
The median is used instead of the average so that one hotel with an unusually high or low rate does not distort the picture.
How to collect the rates
- Check at the same time of day, on the same OTA or on each hotel's website, for a 1-night stay with 2 adults.
- Match the room type (entry category vs entry category), meal plan (EP vs EP, CP vs CP) and cancellation policy. A non-refundable rate is not comparable to a flexible one.
- Use the price before taxes or after taxes for every hotel, not a mix.
- Leave a cell blank if the hotel is sold out or shows no rate. Several blanks on one date is a useful demand signal.
Reading the result
A gap of about ±5% from the median is “in line”. Being 5–15% above is a premium you can hold if your reviews, photos and location justify it and pickup is healthy. More than 15% above usually needs a reason, or you will see conversion drop. Being well below the median on a busy date means you are probably filling rooms too early at too low a price.
Price position is only half the decision. Combine it with how full you already are: use the occupancy rate calculator for your on-the-books figure, and the MPI, ARI and RGI calculator to see whether your pricing is actually winning a fair share of the market. Before changing a rate, also make sure every channel shows the same price with the rate parity checker.
Good habits
- Track the compset every day for the next 30 days, and more often around long weekends, weddings and festivals.
- Review your compset list every few months; new openings and renovations change who you really compete with.
Frequently asked questions
How many competitors should be in my compset?
Four to six is a practical number. Choose hotels that guests actually compare you with on OTAs, with a similar location, category, room size and review score.
Should I always be the cheapest in my compset?
No. Being cheapest fills rooms early at a low rate. Aim to price in line with or above the median when your reviews and demand support it, and go lower only on genuinely soft dates.
What does it mean when competitor rates are missing?
A blank usually means the hotel is sold out or has closed that room type online. When several competitors show no rate on the same date, demand is strong and you can usually test a higher rate.
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